MUSASHI JAPAN opens first overseas store in Paris

TAIMATSU Inc. opened MUSASHI JAPAN’s first overseas retail store in Paris on March 20, 2026, marking the Japanese kitchen knife brand’s expansion beyond Japan. The move gives the company a foothold in Europe as it looks to grow awareness and build a long-term international business.

Why it matters: - MUSASHI JAPAN now has a physical retail presence outside Japan for the first time. - The Paris store gives TAIMATSU a base to introduce Japanese kitchen knives to European customers. - The opening is part of a broader push to build overseas demand for Japanese craftsmanship.

What happened: - TAIMATSU Inc. opened MUSASHI JAPAN France White Store in Paris, France, on Friday, March 20, 2026. - The opening marks MUSASHI JAPAN’s first retail expansion outside Japan. - TAIMATSU built the brand’s domestic footprint through 17 stores in Japan before entering Europe.

The details: - The Paris store was designed as a bright, gallery-like retail space for Japanese kitchen knives. - The interior uses a minimalist layout influenced by French architecture and design culture. - Store features include neutral tones, light wood fixtures, soft lighting, glass display cases, and a large stone-like central display table. - TAIMATSU chose Paris as the launch market because of the city’s retail, design and culinary culture. - The store is intended to support product presentation, consultation and brand communication in Europe. - Store address: 128 Rue Vieille du Temple, 75003 Paris, France. - Opening hours: 11:00–19:00 local time. - TAIMATSU Inc. was established in November 2023. - Wang Weihan is the representative director. - TAIMATSU is headquartered at Harumi Island Triton Square Office Tower X, 22F, 1-8-10 Harumi, Chuo-ku, Tokyo, Japan. - TAIMATSU’s business lines include Japanese kitchen knives, sake, fragrance, cultural experiences and restaurant operations. - The company’s operating brands are MUSASHI JAPAN, YOKAI JAPAN, FUJI JAPAN and ITTO.

Between the lines: - Paris gives MUSASHI JAPAN access to a market where premium design and culinary products already have strong appeal. - The gallery-like format suggests the brand is positioning knives as craft objects as well as functional tools. - The Europe launch signals a longer-term plan to turn domestic brand recognition into international sales and visibility. - TAIMATSU’s mix of products and experiences points to a strategy built around Japanese culture, not knives alone.

What's next: - MUSASHI JAPAN France White Store will serve as the company’s customer-facing hub in Europe. - TAIMATSU aims to expand awareness of MUSASHI JAPAN in the European market. - The company is seeking to build a long-term foundation for overseas growth. - TAIMATSU’s official website is listed as TAIMATSU Official Website